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Behavioural Scoring

Trends tell a story about popularity, success and loyalty. Customer, user, and product behaviour trends can provide invaluable insights about demand and what processes can be automated.

Time series techniques separate seasonal and cyclical trends from residual (random/anomalous) trends. These distinct graphs share different aspects of behaviour, such as consistent change or constant. They could show anomalies, which are highly used in fraud detection and financial institutions in general. 

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