Behavioural Scoring

Trends tell a story about popularity, success and loyalty. Customer, user, and product behaviour trends can provide invaluable insights about demand and what processes can be automated.

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Time series techniques separate seasonal and cyclical trends from residual (random/anomalous) trends. These distinct graphs share different aspects of behaviour, such as consistent change or constant. They could show anomalies, which are highly used in fraud detection and financial institutions in general. 

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